{"id":523,"date":"2023-08-15T07:03:01","date_gmt":"2023-08-15T10:03:01","guid":{"rendered":"https:\/\/fatosdiarios.com.br\/?p=523"},"modified":"2023-08-11T07:04:02","modified_gmt":"2023-08-11T10:04:02","slug":"publico-alvo","status":"publish","type":"post","link":"https:\/\/fatosdiarios.com.br\/ro\/publico-alvo\/","title":{"rendered":"Publicul \u021bint\u0103: ce este \u0219i cum s\u0103-l descoperi pe al t\u0103u"},"content":{"rendered":"

Te-ai oprit vreodat\u0103 s\u0103 crezi c\u0103 tu, chiar acum, e\u0219ti cel public \u021bint\u0103<\/strong> cineva?<\/p>\n\n\n\n

Poate de la un produc\u0103tor de con\u021binut, un brand de \u00eembr\u0103c\u0103minte sau un restaurant care tocmai s-a deschis \u00een ora\u0219ul t\u0103u. <\/p>\n\n\n\n

Te-ai sim\u021bit special? Ar trebui! Deoarece public \u021bint\u0103<\/strong> este inima care bate a oric\u0103rei strategii de marketing. <\/p>\n\n\n\n

A\u0219adar, dac\u0103 ai o afacere, un proiect sau doar curiozitate (nimic \u00een neregul\u0103 cu asta), haide\u021bi s\u0103 explor\u0103m aceast\u0103 lume!<\/p>\n\n\n\n

La urma urmei, care este acest public \u021bint\u0103?<\/h2>\n\n\n\n

S\u0103 \u00eencepem de la \u00eenceput. Imagineaz\u0103-\u021bi c\u0103 tocmai ai creat o b\u0103utur\u0103 nou\u0103. Este un suc de cactus cu pitaya \u0219i o not\u0103 de ment\u0103. Exotic, nu? <\/p>\n\n\n\n

Acum, pentru cine crezi c\u0103 va fi cel mai atractiv aceast\u0103 b\u0103utur\u0103? Pentru tipul mare care iube\u0219te cafeaua neagr\u0103 veche sau pentru t\u00e2n\u0103rul fitness care caut\u0103 mereu lucruri noi s\u0103n\u0103toase?<\/p>\n\n\n\n

Deci este, public \u021bint\u0103<\/strong> tocmai acest grup de persoane ar fi probabil interesat de produsul, serviciul sau ideea ta. <\/p>\n\n\n\n

Acestea sunt definite de caracteristici demografice (v\u00e2rst\u0103, sex, venit), geografice (unde locuiesc), psihografice (valorile lor, hobby-uri) \u0219i comportamentale (cump\u0103rare online? Participa\u021bi la t\u00e2rgurile bio?).<\/p>\n\n\n\n

De ce este at\u00e2t de important s\u0103-i cuno\u0219ti pe ace\u0219ti oameni?<\/h2>\n\n\n\n

Ai \u00eencercat vreodat\u0103 s\u0103 vorbe\u0219ti despre fizica cuantic\u0103 cu un copil? Pe l\u00e2ng\u0103 r\u00e2setele adorabile, nu te po\u021bi a\u0219tepta la prea multe feedback, nu? <\/p>\n\n\n\n

La fel, dac\u0103 nu \u00ee\u021bi \u00eendrep\u021bi comunicarea, produsul sau serviciul c\u0103tre cei c\u0103rora le pas\u0103 cu adev\u0103rat, este ca \u0219i cum ai arunca confetti \u00een ventilator: face mizerie \u0219i aproape nimic nu love\u0219te \u021binta.<\/p>\n\n\n\n

Cunosc\u00e2ndu-l bine pe al t\u0103u public \u021bint\u0103<\/strong>, pute\u021bi:<\/p>\n\n\n\n

    \n
  • Crea\u021bi mesajele potrivite: cunoa\u0219te\u021bi acele reclame care par f\u0103cute pentru dvs.? Ei bine, au lovit publicul \u021bint\u0103!<\/li>\n\n\n\n
  • Optimizeaz\u0103 investi\u021biile: nu are rost s\u0103 investe\u0219ti o avere \u00een publicitate pe un canal pe care publicul t\u0103u nu \u00eel acceseaz\u0103.<\/li>\n\n\n\n
  • Dezvolta\u021bi produse \u0219i servicii mai adecvate: \u00een\u021belegerea nevoilor \u0219i dorin\u021belor publicului v\u0103 ajut\u0103 s\u0103 crea\u021bi oferte mai aliniate.<\/li>\n<\/ul>\n\n\n\n

    \u0218i acum, marea \u00eentrebare: Cum \u00eemi descop\u0103r publicul \u021bint\u0103?<\/h2>\n\n\n\n
      \n
    • Cerceteaz\u0103 \u0219i observ\u0103: cine cump\u0103r\u0103 deja de la tine? Care sunt caracteristicile lor comune? Folosi\u021bi re\u021belele sociale, face\u021bi sondaje de satisfac\u021bie, observa\u021bi.<\/li>\n\n\n\n
    • Crea\u021bi personaje: un personaj este o reprezentare semi-fictiv\u0103 a clientului dvs. ideal. De exemplu, \u201eMariana, 28 de ani, vegan\u0103, \u00eei place s\u0103 \u00eencerce b\u0103uturi exotice \u0219i este \u00eennebunit\u0103 dup\u0103 plante.\u201d<\/li>\n\n\n\n
    • Analiza\u021bi concuren\u021ba: vede\u021bi cine este publicul lor \u0219i identifica\u021bi oportunit\u0103\u021bile.<\/li>\n\n\n\n
    • Testeaz\u0103 \u0219i \u00eenva\u021b\u0103: lumea se schimb\u0103. Publicul se schimb\u0103. Deci, testa\u021bi \u00eentotdeauna noi abord\u0103ri \u0219i fi\u021bi gata s\u0103 \u00eenv\u0103\u021ba\u021bi \u0219i s\u0103 v\u0103 adapta\u021bi.<\/li>\n<\/ul>\n\n\n\n

      A\u0219adar, gata s\u0103 te scufunzi cu capul \u00eent\u00e2i \u00een lumea minunat\u0103 a public \u021bint\u0103<\/strong>? \u021aine minte: \u0219i tu e\u0219ti special pentru cineva, fie c\u0103 este o marc\u0103 de past\u0103 de din\u021bi sau un blog cool. <\/p>\n\n\n\n

      Acum, dac\u0103 e\u0219ti antreprenor, ce zici de a-\u021bi face publicul s\u0103 se simt\u0103 la fel de special pe c\u00e2t te sim\u021bi acum? <\/p>\n\n\n\n

      Sper\u0103m c\u0103 v-a pl\u0103cut! Dac\u0103 \u021bi-a pl\u0103cut, distribuie. Dac\u0103 nu \u021bi-a pl\u0103cut, distribuie \u0219i tu, la urma urmei, cine \u0219tie, poate tu e\u0219ti acela public \u021bint\u0103<\/strong> din aceast\u0103 postare! (Glumesc... sau nu?!)<\/p>\n\n\n\n

      Ne vedem data viitoare \u0219i urm\u0103ri\u021bi-ne \u00een continuare aici!<\/p>","protected":false},"excerpt":{"rendered":"

      J\u00e1 parou para pensar que voc\u00ea, neste exato momento, \u00e9 o p\u00fablico-alvo de algu\u00e9m? Talvez de um produtor de conte\u00fado, de uma marca de roupas, ou de um restaurante que acaba de abrir na sua cidade.  Se sentiu especial? Deveria! Porque o p\u00fablico-alvo \u00e9 o cora\u00e7\u00e3o pulsante de qualquer estrat\u00e9gia de marketing.  Ent\u00e3o, se voc\u00ea tem um neg\u00f3cio, um […]<\/p>\n","protected":false},"author":2,"featured_media":526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"\nP\u00fablico-alvo: o que \u00e9 e como descobrir o seu - Fatos Diarios<\/title>\n<meta name=\"description\" content=\"Pois \u00e9,\u00a0p\u00fablico-alvo\u00a0\u00e9 exatamente esse grupo de pessoas que provavelmente se interessaria pelo seu produto, servi\u00e7o ou ideia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fatosdiarios.com.br\/ro\/publico-alvo\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P\u00fablico-alvo: o que \u00e9 e como descobrir o seu - Fatos Diarios\" \/>\n<meta property=\"og:description\" content=\"Pois \u00e9,\u00a0p\u00fablico-alvo\u00a0\u00e9 exatamente esse grupo de pessoas que provavelmente se interessaria pelo seu produto, servi\u00e7o ou ideia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fatosdiarios.com.br\/ro\/publico-alvo\/\" \/>\n<meta property=\"og:site_name\" content=\"Fatos Diarios\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-15T10:03:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fatosdiarios.com.br\/wp-content\/uploads\/2023\/08\/O-que-e-publico-alvo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carol Schwabel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carol Schwabel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/fatosdiarios.com.br\\\/ro\\\/publico-alvo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fatosdiarios.com.br\\\/ro\\\/publico-alvo\\\/\"},\"author\":{\"name\":\"Carol Schwabel\",\"@id\":\"https:\\\/\\\/fatosdiarios.com.br\\\/ro\\\/#\\\/schema\\\/person\\\/97855bde36204699c110d88b9adf67d6\"},\"headline\":\"P\u00fablico-alvo: o que \u00e9 e como descobrir o seu\",\"datePublished\":\"2023-08-15T10:03:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fatosdiarios.com.br\\\/ro\\\/publico-alvo\\\/\"},\"wordCount\":558,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/fatosdiarios.com.br\\\/ro\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/fatosdiarios.com.br\\\/ro\\\/publico-alvo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fatosdiarios.com.br\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/O-que-e-publico-alvo.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/fatosdiarios.com.br\\\/ro\\\/publico-alvo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fatosdiarios.com.br\\\/ro\\\/publico-alvo\\\/\",\"url\":\"https:\\\/\\\/fatosdiarios.com.br\\\/ro\\\/publico-alvo\\\/\",\"name\":\"P\u00fablico-alvo: o que \u00e9 e como descobrir o seu - 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